Today's leads and prospects are only half human.
Your team needs to be marketing and selling to customers who use AI in every discovery and decision process.
Leverage our masterclass to get you or your team up to speed on the new paradigm of marketing and sales.
Either join a group masterclass or bring us in specifically for your team.
Our flagship masterclass helps leaders and teams grasp the seismic shift in how buyers evaluate, decide, and engage—so they can evolve their marketing and sales to stay ahead.
- The New Buyer Reality: How AI engines now act as gatekeepers to purchase decisions.
- From Funnels to Prompts: Why traditional lead generation is broken and what replaces it.
- Synthetic Expertise: Teaching models to recommend you before you ever talk to a buyer.
- Prompt Authority: Winning the questions that your buyers are asking AI.
- Proof Gravity: Building and distributing the validation needed to win trust in AI.
- AI-Ready Structures: Content formats and frameworks LLMs actually consume.
- Answer Engine Optimization (AEO): Move beyond SEO and earn AI-based inclusion.
- Team Exercises: Interactive activities to map your current weaknesses and opportunity gaps.
- Custom Application Plan: Walk away with a plan to immediately begin adapting your GTM.
Marketing team training and coaching to evolve to a world of AI first lead generation.
We work with marketing teams that want to shift their efforts to AI engine discvovery and lead generation.
Today’s buyers don’t want ads—they want answers. Our AI-era marketing training shows your team how to architect presence, proof, and positioning that AI engines recognize and repeat.
- Marketing to Machines: Shifting from human attention to LLM attention.
- Becoming the Answer: How to design content, comparisons, and claims that models cite.
- Frameworks & Naming Conventions: Increase visibility by shaping AI language.
- Proof Ecosystem Design: Building and seeding validation across third-party sources.
- AEO-Focused Content Planning: Prioritizing formats that feed and influence AI engines.
- AI Sentiment Monitoring: Using tools to understand how you’re seen by AI.
- Content Diagnostics: Audit current assets for structure, clarity, and AI consumption.
- Execution Sprints: Build new thought leadership assets live with coaching support.
- Weekly Reviews: Ongoing feedback loops to adjust strategy based on model results
Sales team training and coaching to evolve to a world of AI first sales.
For sales teams that want to be prepared for a new type of buyer, we help you reframe your approach.
The buyer has already made up their mind before the first call. We help sales teams adapt to a new buyer psychology shaped by AI, authority signals, and silent shortlists.
- The Silent Shortlist: Why many buyers already excluded you before ever reaching out.
- Selling to the Gatekeeper: What buyers believe before they ever hear your pitch.
- The AI-Primed Call: How to recognize when a buyer is just confirming, not exploring.
- Signal-Based Selling: How to speak to the validation and authority AI has already shown.
- Proof Inside the Pitch: Tools and techniques to reinforce synthetic trust mid-call.
- Training Your Champions to Re-Prompt: Give your advocates language to influence LLMs.
- Sales Content That Wins the Prompt: Interactive examples of AEO-optimized collateral.
- Objection Reframing: Countering AI-generated hesitations and disqualifiers.
- Persona-Based Roleplays: Simulations of AI-assisted buyers and their new behaviors.